About us

Our mission is to improve eldercare by targeting the challenge of managing caretakers.

We understand that caretakers account for a big portion of the quality of life and the quality of care of elders who require assistance. Managing caretakers is a big challenge due to several factors that are inherent to the industry. We decided to target these challenges back at 2017 when we launched our first platform for managing caretakers in institutions. In the years that passed we became professionals in this field, improving our product, growing our customer base and launching new products that relate to caretakers in all setups.
We are proud to be leaders in this field, collecting awards and making a real change in elder lives.

Achievements and Milestones

Since 2016, Bettercare has achieved remarkable milestones:

2016: The company was established
2021: Successfully launched the pilot program in collaboration with the Ministry of Health after winning the Etgar tender
2017: Received a research and development grant from the Innovation Authority as part of the "Digital Israel" initiative
2022: The joint pilot with the Ministry of Health was completed with great success
2018: Won the Ministry of Health's "Etgar" tender for enhancing care quality in geriatric hospitals
2022: Launched a new product for home caregivers and established an agreement with Joint FSU
2019: Reached the finals of the "Glickman Prize for Quality and Excellence 2019" competition by Eshel Joint
Meet out team

BetterCare is a collaboration of real professionals

Naomi Shalom
Rubinstein

CEO & Founder

Tali
Halperin

Training and Customer Support

Alena
Ryzhaya

Global Customer Support

Mor
Panski

Special projects

Danny
Sokolovski

System Manager

Sasha
Ryzhkov

Product Manager

Anton
Kalmykov

Project Manager

Vlad
Nemych

Software Developer

Taras
Zubenko

Software Developer

Sergey
Zakharov

Software Developer